Below is the Client Brief and what we did to make their idea come to life.
Sugar Forge Candy Company is a gummy-candy brand built around a fun and memorable concept: candies forged like metal in a blacksmith’s forge. Our signature product is a line of anvil-shaped gummy candies that come in bold, vibrant fruit flavors.
The brand blends the strength and craftsmanship of a blacksmith forge with the playful sweetness of candy, creating a unique identity that feels both energetic and fun.
Our goal is to create a brand that feels bold, memorable, and visually distinctive on store shelves, while still feeling approachable for families and candy lovers of all ages.
Primary Product
Our flagship product line is anvil-shaped gummy candies packaged in both share-size bags and individual snack boxes.
The gummies themselves are molded in the shape of small blacksmith anvils, reinforcing the brand’s forging theme.
Core Flavors
Berry Blast
Blackberry – Blueberry – Strawberry – Raspberry
Tropical Smash
Pineapple – Orange – Kiwi – Passion Fruit
Sour Sparks
Green Apple – Grapefruit – Lemon – Lime
Logo Concept
The logo should feature a stylized hammer striking an anvil to represent the idea of forging flavor.
When the hammer strikes the anvil, sparks fly outward .
The hammer and anvil icon should feel modern and minimal, not overly detailed.
Sugar Forge should feel:
Bold, Energetic, Fun, Memorable, Playful
The brand should balance industrial forge imagery with bright candy energy.
Think: Blacksmith shop meets candy factory.
Identity Styles:
FUN, BOLD, AND ENERGETIC
Use of Bold and vibrant colors on packaging caries energy and draws attention.
The use of faint splash imagery creates a feel of juicy strong flavor
The use of swooping curved shapes ties to the font of the logo.