Below is the Client Brief and what we did to make their idea come to life.
Java Jive is a small-batch specialty coffee company that we are preparing to launch online and through local cafés. Our brand idea revolves around space exploration and discovery. We want the identity to feel adventurous and creative.
The concept is that drinking great coffee fuels creativity and exploration—almost like launching into orbit.
Target Audience
Young professionals, coffee enthusiasts, creatives, and students.
Design Ideas
We would love to incorporate an astronaut character into the logo. Possibly an astronaut holding a coffee cup or floating in space. The design should be fun but still feel like a real coffee brand.
The typography for “Java Jive” would have a retro-space feel, inspired by mid-century space exploration graphics but modernized for a contemporary brand.
“Coffee that’s out of this World”
Visual Style
Retro-futuristic and adventurous.
Color Direction
Deep navy
Cosmic purple
Bright orange accent (like a rocket flame)
Creamy coffee tones
Overall Look
A brand that feels like coffee for explorers, playful yet stylish enough to work on packaging and merchandise.
The logo created can be used in a tall layouts, wide layouts, and different font weights. making it great for many different uses.
