Below is the Client Brief and what we did to make their idea come to life.
Fizzora is a fruit-flavored soda brand that we are preparing to launch in regional grocery stores and convenience stores. Our goal is to create a fun, energetic beverage brand that stands out visually on crowded store shelves. We want the brand to feel fresh, bold, and exciting.
Our drinks will come in several flavors such as citrus burst, berry blast, tropical mango, and cherry splash.
Target Audience
Teenagers and young adults (ages 14–30) who enjoy fun beverage brands like Fanta or Mountain Dew.
Brand Personality
Fun
Energetic
Colorful
Bold
Refreshing
Design Goals
We want the brand to feel lively and modern with a logo that communicates carbonation, flavor, and excitement. The packaging should immediately catch attention and feel vibrant.
Inspiration
We like brands that feel energetic and bold rather than minimal or corporate.
The Fizzora logo would be built around energetic, bubbly typography that visually communicates carbonation and flavor.
The word “Fizzora” would be set in a bold rounded custom typeface, with slightly exaggerated curves to create a playful and energetic personality.
A subtle splash or ripple shape could sit behind the lettering, suggesting the burst of flavor when opening a soda.
A logo that feels refreshing, lively, and shelf-ready, designed to immediately grab attention in a beverage aisle.
