Below is the Client Brief and what we did to make their idea come to life.
Ironwood Outfitters is a new outdoor brand focused on durable equipment and apparel for camping, hiking, and outdoor exploration. We want the brand to feel rugged and trustworthy—something people would associate with strength and reliability.
Our products will include outdoor apparel, backpacks, and camping gear.
Target Audience
Outdoor enthusiasts, hikers, hunters, and campers.
Brand Personality
Strong
Rugged
Dependable
Authentic
Design Goals
We want a logo that feels like it could belong on outdoor gear, clothing patches, and equipment. It should feel classic and timeless rather than trendy.
“Built for the outdoors”
Visual Style
Rugged and timeless.
Color Direction
Forest green
Charcoal black
Warm tan / leather brown
Overall Look
A logo that would look equally natural on:
• camping gear
• jacket patches
• outdoor signage
• backpack labels
The goal is to feel strong, reliable, and built for the wilderness.
The logo created can be used in a tall layouts, wide layouts, and text shades. making it great for many different uses. on both dark and light backgrounds.
